Gas gauge is on empty and it is that time again. Go to the Safeway gas station and do my twice-weekly ritual of pumping 80+ dollars into the tank. Why Safeway? Because their crack marketing team has convinced me, over time and through repetition, that using the Safeway Club Card to get that 3 cent …

The premise: Your website or business blog is a core segment of your business. You want people to go there, find value in your offerings and begin to know, like and trust you. More people finding value in your website equates to growth for your business. The goal: Identify and communicate with new potential customers, …

Privacy on the Internet. Who even thinks that concept is really possible anymore? If you said, “Not me!” you are not alone. However, I am happy to share with you one little island – an oasis, if you will – in the sea of privacy perils that is inherantly a big part of today’s Internet. …

WordPress has great built-in SEO. So much so, that many small businesses and nonprofit organizations get “out of the box” results with their Search Engine Optimization (SEO). But what’s even more intruiging, pleasing, and profitable are the many ways you can go above and beyond that out-of-box experience, with WordPress plugins. SEO Slugs is an …

Not about money, not about pretty pictures, not even about the techy stuff. These 5 tips are about strategy for your business website. 1. I.D. Your Target Audience And Your Goals Who already wants to buy your service or product? What is attractive about your service or product? These are just two questions to ask …