Google Analytics allows you to see where your website’s visitors come from and how they engage with your content. Without Google Analytics, or a very good tool like it, you are blind as a bat in the bright world of search engine optimization, marketing a revenue generation. This video will show you how to track and measure traffic from Facebook, Twitter, and Google Plus using Google Analytics.
With Google Analytics, you can get valuable insights about your visitors and, very importantly, it also helps you identify the social media sites that send the most visitors back to your website. This is vital information when determining your social media strategy, to include how much of your precious time you plan to spend on Facebook, Twitter, LinkedIn, Pinterest, Google Plus or any of the myriad others.
The video, from John Haydon at www.johnhaydon.com, is a great way to learn some of the basics about how to use Google Analytics to target and fine tune your social media efforts. John runs a wonderful website that addresses many of the common needs seen by non-profit organizations. I highly recommend it for solid, no-nonsense resources for leaders, board members and executive directors at non-profit organizations and other civic organizations.