A Business Blog is an inexpensive, fast way to build an online presence. It is a direct way for business entrepreneurs, coaches, consultants, speakers, authors and other professionals to establish their credibility and expertise. Since your readers can post comments, you create a conversation with your audience and build rapport and trust as a result.
The very nature of a blog is perfect for the busy professional. They are quick and easy to update. You are creating fresh content frequently (two to three times a week is recommended minimum) that is useful to your prospects and customers and loved by search engines. In contrast to “traditional” static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better.
When you create a conversation with your audience (visitors, readers, prospects), you are establishing your credibility. You build your network and increase the visibility of your products and services in a casual way.
A blog is an essential tool in the professional’s marketing toolbox. Combined with a website, an ezine, database management and ecommerce system – or any of these pieces – you will have everything you need to develop and run your business locally and globally, online.
Our approach to the Business Blog is this: if it is where you can start today, start! If it is where you can add value to your static website or integrate it into your overall website & online presence plan, add!
Contact us for a free consultation on getting your Business Blog started right away, and the right way.