Which File Type is Best for Your Graphics? .jpg, .gif, .png, .eps, .pdf, .tif; file format options or a bad accident involving alphabet soup? I have never professed to be ...
Draw your readers in and then call them to action. Give them multiple ways to respond. Let them respond in the way in which they are most comfortable. Encourage them to call, email or participate in an upcoming event. No matter what the method, use your content to compel the reader to want more.