Do you feel like your brand is failing on social media?
Do you have trouble coming up with engaging content – the kind that gets thousands of likes and shares?
When it comes to your brand’s social media strategy, do you currently feel completely lost, out of touch, or just like there aren’t enough hours in the day to dedicate to your brand’s accounts?
If you answered yes to any of these questions, working with a social media agency is the right solution for you.
In this post, we’re sharing 7 reasons why working with a professional social media firm is the right call.
1. Your Content Will Be Better
With so much information and content available on the Internet today, you have to work hard to set yourself apart from your competition.
If you struggle with coming up with ideas or feel like you’re just re-writing whatever your competition is posting, it’s definitely time for a change.
Working with social media professionals ensures that your content is original, relevant to your brand, and informative.
It also means your content will be right for the specific platform you’re working on, in line with “Internet Speak” and current hot topics, and of course, written with keywords in mind to help get indexed by search engines.
2. You’ll Keep Your Branding Consistent
Especially if you have multiple social media accounts, it can sometimes be a challenge to remember to update every single one when you make a post or upload a picture.
But constantly forgetting to cross-post, as well as to update all your accounts if you make any changes, can leave you with a seriously muddled brand.
This makes it pretty tough for your customers to even find, let alone remember, your brand.
However, a professional social media team works hard to make sure your updates are sent to everywhere you exist online – leading to much more consistent branding.
3. You’ll Have A Planned, Definite Strategy
Up to half of all businesses say they don’t have a defined content and digital marketing strategy.
You don’t want to be in that 50%.
If you don’t take the time to sit down and draft a specific, targeted, and deadline-driven social media strategy, you’re going to get left behind.
Plus, without deadlines and an editorial calendar to hold your team accountable, it’s much easier to put your social media plan off “for later.”
Luckily, a professional social media team creates a strategy that’s informed by their experience and expertise, your target market, and your business philosophy and goals.
To that end…
4. You Can Evaluate Your Results
Once you have this strategy and plan in place, you need to make sure that:
1) It’s actually working
2) It’s doing what you want it to.
However, without the proper tools, analytics, and especially expertise, it can be a real challenge to get these results. If you try to take a DIY approach, you may end up getting rid of what’s working, and keep what’s not.
A social media agency, however, will know exactly how to evaluate the effectiveness of your strategy. They can also make the kind of tiny tweaks that can make a huge difference.
Plus, they’re testing much more consistently – not just “whenever you remember.”
5. You’ll Connect With Clients
Reality check: in today’s world, interacting with your clients on social media is considered a form of customer service.
In fact, roughly 25% of all customer service interactions today begin on social media.
Another reality check: especially as your business continues to grow, you’re just not going to have the time to respond to every message, comment, and posting.
But if you don’t acknowledge both customer service requests and unofficial “brand ambassadors” (AKA fans of your product) they’ll feel ignored and unvalued.
Luckily, hiring a professional social media team ensures no one is left behind.
Plus, interacting with clients on social media can also help you to learn more about them. That way, you’ll be able to craft products, services, pitches, and even future ads based on what you know will interest them.
6. You’ll Grow Your Web Traffic
You might think that a social media marketing strategy is only designed to get your brand more followers on Twitter, Instagram, and Facebook.
However, the reality is that working with a social media agency can also boost traffic to your website!
This is critical because the more people click on your website, and the longer they stay on it, the higher you’ll rise in the search engine rankings.
A professional social media firm will know exactly the kind of social media content that drives people to your website – and encourages them to take an action (making a purchase, signing up for your newsletter) once they’re there.
We create social media posts that are tailored for a company’s goals; focused on quality lead generation, or being informative or entertaining.
7. You’ll Save Yourself Time
One of the biggest benefits of working with a social media agency? It will free up lots of time, so you can get back to the day-to-day operations of your business, managing your staff, and crafting killer pitches.
62% of companies spend over 6 hours a week on social media marketing, and over 35% spend more than 11 hours on social media strategy a week.
If you could add between 6-11 hours to your workweek, how much more could you get done?
Plus, working with social media professionals means that they’ll be spending more time beefing up your social media accounts – because that’s the only thing they’re there to do.
Be honest: were you really updating your social media accounts 3 times a day? Or 3 times per week?
Rely on your social media team to do all that and more – and rest easy knowing that your social media content will be posted as often as it needs to be.
Ready To Work With A Top Social Media Agency?
Now that you know all the ways a social media agency can benefit your company, it’s time to focus on finding the most competitive services out there.
That’s where we come in.
Our team at SafeHouse Web has had years of experience in managing the social media accounts for a variety of businesses across a wide range of industries in San Jose and throughout Silicon Valley.
We’ve worked hard to create a business philosophy that’s centered around personal and professional integrity. That means that you’ll get the best services at a price that’s fair.
It also means that we’re committed to constantly looking for ways to work harder for you.
Don’t lose another social media follower to your competition. Reach out to us today for your free consultation, and let’s build something awesome together.