Sometimes it’s best to seek help from the experts — we’ve all learned that lesson through our own mistakes.
Here we’re sharing the best strategies you should be using and how a digital marketing agency can help.
Strategies A Digital Marketing Agency Can Help With
Your strategy in the digital world is the key to marketing success. The right digital marketing strategy provides an enormous boost to your business.
Most businesses are well aware of this, and research shows that 7 out of 10 businesses plan to add to their digital marketing budgets this year.
But there are also digital marketing strategies that flat-out don’t work, and choosing the right one(s) for your business can be a difficult task if you don’t have relevant experience.
As a result, many businesses use a digital marketing agency to implement each strategy successfully. A digital marketing agency can simplify the process and knows which methods work best.
In this article, we will discuss 9 of the most effective digital marketing strategies employed by successful businesses.
Keep reading to find out what they are and how you can use them to strengthen your brand!
1. Repurpose Evergreen Content to Maximize Its Value
Every once in awhile, you’ll produce timeless content that stays relevant for several years. This is the valuable phenomena that marketers refer to as evergreen content.
Instead of limiting this content, you can always repurpose it on alternative platforms. Taking this approach maximizes the value of your evergreen content and allows you to tailor it to fit each platform.
For instance, you can take an informative blog post and use it to put together a detailed infographic. Then you can promote the infographic on social media.
You can also make a YouTube video based on the blog post while you’re at it. The possibilities for this strategy are endless!
2. Improve Brand Visibility With Local SEO
With so much competition for search engine rankings, businesses are rushing to bolster their SEO strategies.
However, an untargeted, unplanned SEO strategy will not get you far. Instead, you will need a well-researched strategy that incorporates local SEO.
Local SEO involves utilizing local keywords to target consumers more effectively.
Scenario: A person living in the Silicon Valley metro area is in need of a lawyer who practices family law in San Jose. That person is more likely to find a relevant law firm in the search results if the law firm used the keywords “family lawyer in San Jose” in their content and local SEO strategy. That targeted keyword would do a much better job of attracting leads than just “family lawyer”.
Local SEO serves as a great way to increase your conversion rate and your marketing ROI. Just make sure you invest in keyword research or consult a digital marketing agency if you need help with your content strategy.
3. Build Strong Relationships With Email Marketing
Many experts claim that email marketing is making a huge comeback. However, it never really left in the first place.
In 2017, email marketing continues to be one of the most personal forms of digital marketing.
It’s also a well-liked medium for promotional content. In fact, over 70% of consumers prefer to receive promos via email.
Keep in mind, though, that there is nothing more annoying than a never-ending bombardment of emails. Moderation is the key when it comes to email marketing.
Research shows that about 86% of consumers prefer receiving promotional emails monthly. Conversely, only 15% want to see daily promotional emails.
So don’t overwhelm your leads and customers with endless promotional emails. When you dish out email content, make sure it’s well-crafted, informative, engaging, and personal.
4. Engage Customers and Leads With Social Media
Many businesses deal with social media challenges.
And for many of them social media is the best way to engage customers and leads. When you utilize the right social media platforms, your brand becomes more personal.
The first key to social media is to stay active. Make sure that your social media pages don’t seem dead or stale, but avoid spamming.
Look at the demographics for each platform and focus on the ones that your buyer personas frequent the most.
Also, don’t be afraid to embrace trending social media platforms.
5. Gain More Leads Using Mobile-Friendly Content
More people own mobile devices now than ever before. More than 8 out of 10 consumers search online before making a purchase.
Additionally, research shows that mobile constitutes 65% of time spent on digital media. It’s absolutely critical to capitalize on the leads that the mobile platform offers.
When designing content for mobile, make sure that the body text is easily visible on a small screen.
Also, make the content skimmable by incorporating plenty of white space for readers to rest their eyes and to cue breaks in the content.
6. See What’s Working With Marketing Analytics
If you want to ensure long-term success when it comes to digital marketing, you have to take advantage of analytics.
The most important aspect of this strategy is interpretation. How you interpret the data you receive will determine its overall effectiveness.
Look at what channels bring in the most traffic and convert at a higher rate, and then focus your efforts there.
If you have issues interpreting the metrics, seek support from a digital marketing agency.
7. Build Trust With Inbound Marketing
Consumers don’t trust people who only try to sell to them. It comes off as phony and disingenuous.
Instead of trying to sell to people by chasing them around, let them come to you.
Invest heavily in your inbound marketing. Utilize blogs and other forms of content to prove to consumers that you’re knowledgeable and relatable.
8. Excite With Interactive Content
If you want to set yourself apart from the competition, you cannot afford to bore your visitors.
A great way to keep your customers excited and engaged is by using interactive content.
For example, instead of making plain infographics, add interactive features. These not only look good, but they keep customers on your page, lowering your bounce rate.
Even content such as quizzes or calculators can serve as content that is easily shareable.
9. Improve Brand Favorability By Embracing Live Video
Live video is available on almost every social media platform, including both Facebook and Twitter.
After Periscope’s massive success in 2015, live video continues to grow.
But if you’re not taking advantage of the benefits of live video yet, you’re missing out.
Twitter research shows that live video events can actually improve your brand favorability by more than 60%.
So make sure you engage your customers with live events such as Q&A sessions and interviews.
How a Digital Marketing Agency Can Help
All of the options mentioned above add immense value to your business.
Instead of spending time testing different approaches, you can save time and resources by investing in the services of an agency. A good digital marketing agency specializes in crafting digital marketing strategies that work and that ultimately improve your revenue.
Don’t forget to look through our list of digital marketing services. We can also provide you with anything from eye-catching graphic design for ads to a comprehensive consultation.