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Content Marketing: Do You Use Scare Tactics To Upsell?

“Waring! The NSA is spying on you! Buy our product to protect you from these Orwellian intrusions!” A bit over-dramatic? Perhaps. But this semi-fictional statement is exactly what I thought when I saw the scare tactic used by my current anti-virus provider; they want me to upgrade to their pro version of the anti-virus software […]

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How to Grow Your Law Association Membership: Website Design and Marketing

Within the legal community, law associations serve a very important purpose. Associations are a vital resource for legal professionals, providing up-to-date information about their area of the law and putting on a number of educational and networking events throughout the year. But how does a law association grow its membership so it can serve more […]

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5 Ways to Inspire Others with Your Faith-based Website

There was a time, not too long ago, when faith-based websites were seen as a little behind the times in terms of design and ease of use. But these days, churches, synagogues, temples and other faith-based groups have some of the best-designed and innovative sites on the web. Although faith-based websites have many traits in […]

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Law Associations Build Membership through Effectively Managed Websites

Law associations are dynamic communities. There is continual activity going on within the association. You have events happening all the time that foster networking and membership building. Lawyers, judges, mediators, arbitrators and dispute resolution specialists all have their respective professional associations and use their websites to help increase membership numbers and to further professional development […]

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Startups Need Patents?

Working with a couple of startups in the San Francisco Bay Area, providing web design services and user experience consulting, has been an interesting opportunity over the past year. The startups have been well-funded and both have won recognition in industry competitions such as the 2013 Launch Festival in San Francisco and the DisruptSF and […]

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