From Facebook to Twitter to Instagram, social media is a powerful platform for a university’s or college’s advertising. With access to millions of users every day, various social media platforms ...
Nonprofit organizations whose budgets rely on successful fundraising campaigns always have their donors front of mind, and a myriad of fundraising strategies exist for how to “plug the leaky bucket” ...
Your content can shape people. And if it is your desire to shape them well, that is a noble goal. But what if we flip that around? Instead of focusing ...
Why Invest in Social Media? Running a successful nonprofit organization can be a difficult prospect, particularly for smaller, local NPOs who may not have a “lightning rod” cause—an urgent, highly ...
Whether you have an established business or you’re just starting out, it’s no secret that email marketing is a great way to drive traffic to your website, spread the word ...
Running a small business can be difficult at the best of times, and your challenges may be even more significant if you are a member of an underrepresented community. Small ...
An online presence is essential for any business today. Even if it’s just a profile on Facebook, every business should have something. Businesses interested in growth should leverage their online ...
You make appeals on Facebook, share photos on Instagram. You participate in a little back-and-forth about timely issues on Twitter and, sometimes, you post links to your latest press releases. ...